Digital marketer | Content creator | Influencer
Hello! I’m Anna. I’m a digital marketer by trade, turned influencer & content creator, turned business owner. I live and breathe social media and would love to introduce you to the world of possibilities digital marketing has to offer!
My educational background
Thesis abstract
Education
Focusing on consumer responses to influencer marketing on Instagram, this thesis examined how Australian consumers respond to influencers and influencer marketing on Instagram, through mixed-methods research. The research demonstrated high levels of media literacy among consumers and their confidence of recognising sponsored content even if the ad intent is undisclosed. Additionally, the thesis showed that a promotional tone of voice undermines the message credibility more than the ad disclosure does. This paper extended our knowledge of contemporary online marketing by providing a comprehensive account of how consumers react to influencer marketing on Instagram, in turn providing new insights into the consumer-influencer relationship.
Master of Humanities (Research)
2018-2020
University of Technology Sydney
Thesis on influencer marketing
Bachelor of Communication
2016-2018
University of Technology Sydney
PR, Advertising, Digital media
Diploma of Communication
2015-2016
UTS:INSEARCH
Public relations